Learn the latest digital marketing techniques and AI tools that will help you win more clients

Marketing is one of the hardest parts of freelancing—especially with how fast things move. If you're unsure how to stand out, reach the right clients, or keep up with the latest digital strategies, you’re not alone.

That’s why we’ve created the Digital Marketing Skills Bootcamp. It’s a hands-on course for freelancers, covering the newest marketing techniques and showing you how to use AI to work smarter, not harder. Learn how to attract clients, build your brand, and grow your business with confidence.

And the best part - it's completely free.

 

6,900+

creative professionals enrolled

7,000+

mentoring calls delivered

95+

countries in the network

Mastering digital marketing in the age of AI

Digital marketing is evolving fast and AI is leading the charge. This Skills Bootcamp cuts through the hype to deliver practical, up-to-date strategies for navigating today’s tech-driven landscape. From leveraging AI tools for content creation to optimising campaigns with real-time data, you’ll learn how to stay competitive and creative.

Mentoring and human guidance

There is a lot of learning material online. The problem is to have someone to help you navigate to what matters and to give you personal feedback on what you should be doing. This is what our instructors are here to do, with 60 hours of human support on offer. 

Collaborations and work opportunities

On this journey with you will be like-minded creative professionals. Together you can share experiences and advice, as well coming together to form creative teams that can pitch for bigger clients and more meaningful projects.

Mindset and well-being support

We don't just teach you skills – we give you the mindset to thrive. Running a business can be draining and overwhelming. We're here to support you with how you manage yourself, your time and your energy - your most precious resource - so you don't burn out. 

Hero-image-leadership

Your path to ensure success in your freelance career

Your core skills are your biggest asset—but without strong digital marketing, it’s hard to grow. Knowing how to market yourself is key to attracting clients, building your brand, and running a sustainable freelance business. This Skills Bootcamp focuses on the marketing strategies that matter, while also covering the business basics—like business strategy and client relationships—that keep your career both creative and financially stable.

Content-creators-1

CREATIVE FREELANCERS

Small-business-owner

SMALL BUSINESS OWNERS

Digital-creatives

PROFESSIONAL SERVICES

 

We created these Skills Bootcamps because most digital marketing advice hasn’t kept pace with the rise of AI. Instead of outdated tips and generic strategies, our goal is to give you the tools and insights that actually work in today’s fast-changing landscape.

Perri Lewis
Co-founder and CEO, Mastered

What you will learn

This bootcamp is crafted for experienced freelancers ready to grow their careers and will provide you with practical tools that you can implement immediately.  

  • Understanding digital marketing and its importance for freelancers
  • Creating a tailored marketing plan
  • Competitive analysis
  • Budgeting for digital marketing
  • Crafting a unique brand voice 
  • Creating a visual language 
  • Best practices for professional online presence and personal brand
  • Understanding the different platforms (Instagram, LinkedIn, Twitter, Facebook, TikTok, Google)
  • Crafting engaging content and building communities
  • Tailoring content across multiple platforms
  • Paid vs. organic marketing
  • Facebook & Instagram Ads setup, targeting, budgeting, managing, tracking performance (Google Performance Max, Meta Advantage+)
  • Understanding Google Ads & PPC setup, running, and tracking, plus writing copy
  • Principles of SEO and writing content that drives traffic, and SEO optimisation
  • Retargeting & Affiliate Marketing
  • Principles of Email Marketing 
  • Building and segmenting an email list
  • Crafting high-converting email campaigns
  • Understanding email deliverability, bounce rates, CTR
  • Email marketing tools & automation 
  • Writing compelling email sequences
  • Introduction to analytics (Google Analytics, social media insights)
  • Setting KPIs and tracking success
  • Using data to refine strategy
  • Creating reports and dashboards
  • Tools for automated reporting
  • Website optimisation for conversions
  • On-page & technical SEO basics and keyword strategy
  • Lead generation and content creation
  • Using AI tools for website development, blogs and lead magnets
  • Building and maintaining professional relationships
  • Strategies for expanding your network within the industry
  • Online and offline networking opportunities
  • Effective networking etiquette and follow-up
  • Talking about and pitching your business
  • Importance of planning for long-term goals
  • Creating your business vision in the short and long term
  • Setting actionable steps to achieve your goals
  • Balancing present commitments with future planning 
  • Work less reactionary and more strategically

Built by creatives, for creatives

This Skills Bootcamp has been designed specifically to ensure you get the support that will help you stand out in a crowded market of creative professionals.

Designed and delivered by experts

Our bootcamp's curriculum has been designed in collaboration with experts in the creative industry to ensure it is up-to-date and relevant for your business needs. 

Real-life problem scenarios

The bootcamp will help you tackle real-life challenges, with practical tools and expert guidance from your mentors. You will be able to discuss the challenges that you are facing with your creative business.

Personal and mindset coaching

Sometimes as freelancers you just need someone to talk to, whether it's about dealing with the stress of not having enough clients or building up your confidence to pitch to new clients, you will be able to talk about any issues with your mindset coach.

Guest and alumni speakers

We regularly host guest speakers featuring prominent figures from the creative field and some of our alumni with notable success to share their knowledge, experiences, and insights with you, also giving you the opportunity to expand your network.

Meet the team that will support you on the bootcamp.

You will have group video calls, live online classes, personal feedback and emotional support from a team of people invested in your success. 

Macki

Macki Maconie   Linked in Michael Mark

Marketing Mentor

I'll assess your skills level, understand your career goals and work with you to create a pathway that will help you achieve those. I'll guide you in building up your marketing skills, and give feedback on what you are currently doing to help you grow. 

Zoe-brown

Zoe Brown   Linked in Michael Mark

Programme Manager

I’m here from day one of your bootcamp. I’ll make sure you are getting the most from the bootcamp at every stage, whether it be setting up your personalised schedule to sharing articles and events you might love.

Lindsay

Lindsay Stockley   Linked in Michael Mark

Content Lead

I will make sure you get the most up-to-date and relevant learning opportunities to build your creative business. Whether it is getting you the best mentors or gaining access to helpful resources, I will be there to ensure you get the support most beneficial to your growth.

Nishe-Patel

Nishe Patel   Linked in Michael Mark

Mindset Coach

I’m here to help you present your best self. I will work with you on tackling topics such as building your confidence, communicating your ideas and any other challenges that you have faced before.

Over 6,900 creators from 95 different countries

We're proud of all the creative professionals, from every walk of life, who have been through one of our career accelerators since 2015. With our new Skills Bootcamp, we want to continue this commitment to finding diverse voices and original talent who've been shut out for too long. Outsiders, misfits and changemakers need apply.

Alex Dawber
Alex Dawber
Alumni, London
Vanessa Cogorno
Vanessa Cogorno
Alumni, Hasselt
Sabina Hassan
Lavonne
Alumni, New York
Jordan Carter
Jordan Carter
Alumni, Portland
Ksavi Joshi
Ksavi Joshi
Alumni, London
Ray Kay
Alumni, Seoul
Djeneba Aduayom
Djeneba Aduayom
Alumni, Los Angeles
Michelle Villasenor
Michelle Villasenor
Alumni, San Francisco
Nick Onken
Nick Onken
Alumni, New York
Matteo Bigliardi
Matteo Bigliardi
Alumni, London
Rayna Hernandez
Rayna Hernandez
Alumni, New York
Attila Kenyeres
Attila Kenyeres
Alumni, Berlin

Eligibility criteria

To qualify for a completely free bootcamp place, you must: 

  • Be born before 31st August 2005
  • Have the right to work in the UK
  • Be a UK resident for the last three years
  • Be a self-employed professional or small business owner
  • Be able to dedicate 8 hours/week

 

The Skills Bootcamp includes all of the following - 

  • Course materials
  • Private Slack group
  • Dedicated success manager
  • 1-2-1 support
  • Career support
  • Practical toolkits
  • Workshops
  • Business mentoring
  • Networking opportunities

Limited places available

You can apply to join the bootcamp through the form below, and one of our admissions team members will set up a call to find out more about your goals and assess whether this is going to be a good fit for you.

Please note, we are selective and there are very limited fully-funded places. We are looking for special talent, so please give the questions below proper thought. 

 

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